Summary of Daniel H. Pink's To Sell Is Human
By IRB Media
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About this ebook
Get the Summary of Daniel H. Pink's To Sell Is Human in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Best-selling author Daniel H. Pink explains why everyone is a salesperson and how anyone can effectively connect to and move others in his deeply thoughtful and analytical book, To Sell Is Human: The Surprising Truth About Moving Others.
About the original book: Daniel Pink writes clearly and fluidly to impress on readers what ought to be obvious by now: Sales tactics that worked 20 years ago, when information was scarce and buyers behavior predictable, are, at best, inadequate at moving today's informed but distracted buyer. Weaving engaging anecdotes into candid observations, Pink shows how to connect to a tough audience, pitch, clarify your offering, and survive rejection. Anyone who wants to become more effective at persuading other people will find the ideas in this book invaluable.
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Summary of Daniel H. Pink's To Sell Is Human - IRB Media
Summary
of
Daniel Pink’s
To Sell Is Human
The Surprising Truth About Moving Others
Table of Contents
Overview
Key Insights
Key Insight 1
Key Insight 2
Key Insight 3
Key Insight 4
Key Insight 5
Key Insight 6
Key Insight 7
Key Insight 8
Important People
Author’s Style
Author’s Perspective
Overview
We’re all selling something. It’s just that some of us are better at it than others.
In To Sell Is Human: The Surprising Truth About Moving Others (2012), Daniel Pink explains that the art of persuasion is essential knowledge in the modern world, where everyone is a salesperson of sorts. By listening closely to what people need, it’s possible to craft pitches for products, services, and ideas that are meaningful and make the world a better place.
In the United States, one in nine workers is directly involved in sales. But everyone, even non-salespeople, engages in sales-like transactions over the course of a given day. Whether it’s persuading the kids to eat