An Eye Opener for Small Medium Enterprises (Sme’S)

By Mathews Mutale

My motivation for writing this text was to provide Small Business Enterprises
(SMEs) with holistic, integrative view of Marketing and Business Project
Management. A holistic view focuses on how Marketing and Business
Project Management contribute to strategic goals of an organization. The
linkages for integration include the process selecting Marketing strategies
and projects that best support the strategy of a particular organization and
that in turn can be supported by the technical and managerial processes
made available by the organization to bring projects to completion. In the
face of intense, worldwide competition many organizations have reorganized
around a philosophy of innovation, renewal, and organizational learning
to survive. This philosophy suggests an organization that is flexible and
project driven.

• Language: English
• Publisher: Xlibris US
• Release date: Mar 13, 2013
• ISBN: 9781479785629

Mathews Mutale

Mathews Mutale a founder member of Diamondale foundation has extensive background in Marketing and business project management. He obtained his Diploma in Marketing in Zambia at Evelyn Hone College of Applied Arts and Science. In May 2008, Mathews graduated with a Bachelor’s degree in Marketing at University of Maryland University College and obtained his Master’s degree in Business Project Management at UMUC in May, 2010. He was certified as (CAPM) Project Associate in 2009. Being a business professional; Certified in Property and Casualty Insurance, certificate in Real Estate, he practiced and contributed effectively in the field of Marketing at Maryland Auto Insurance Fund, Parts Authority. He executes his daily duties as certified associate in project management at Capitol Hill, with United States Capitol Historical Society where himself has done a number of presentations for the United States Capitol Historical Society. He worked as a Store Manager at Payless Shoe Source. In Zambia, he worked for Zambia State Insurance as a Sales Representative for Non-Life Insurance, worked Star Commercial as a Sales Executive, and Buffalo Paints as a Regional Sales Executive. Professional Affiliations: - Project Management Institute (PMI) - American Marketing Association (AMA) - Chartered Institute Marketing (CIM)

Book preview

An Eye Opener for

Small Medium

ENTERPRISES

(S M E ‘s)

Mathews Mutale

Copyright © 2013 by Mathews Mutale.

ISBN:          Softcover                                 978-1-4797-8561-2

                   Ebook                                      978-1-4797-8562-9

All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the copyright owner.

Rev. date: 03/08/2013

To order additional copies of this book, contact:

Xlibris Corporation

1-888-795-4274

www.Xlibris.com

[e-mail]

128742

Contents

Dedication

Foreword

Preface

Audience

Note to Small Business Enterprises

Introduction

Significance of SME’S in Zambia

Status of SMEs in Zambia

Constraints faced by Zambian SME’S

SMEs’ hurdles in accessing funds

Conclusion

Market Penetration Strategies into Zambian

Business Capacity

Types of Teaming Agreements

Teaming Arrangements

What is Teaming Arrangement?

What is a Major Difference between a Partnership and a joint venture

Benefits of Teaming Arrangements

Where can you find Teaming Opportunities?

Marketing for SME’s

E-Marketing for SME’s

E-Strategy for sme SME’s

The Importance of E-Marketing For SME’S

Ethics And Legal Issues for SME’s

Consumer Behavior Online

Consumer Market

Conditions Where Consumers Gain Bargaining Power

Marketing Culture

Market Analysis, outline dimensions for SME’s

Market Size

Market Growth Rate

Market Profitability

Market Trends

Key Success Factors

Industry Cost Structure

Distribution Channels

Strategy Analysis

Strategy Recommendation

External Environment

External Factor Evaluation Matrix (Table 1)

Strategy Implementation

Timeline

Situation Analysis for SME’s

Business Project Management for SME’s

What Is Earned Value?

End Value Defined

Why Earned Value

Management Support For Earned Value

Terms Defined

Derived Metrix

Work Breakdown structure

Decomposition of A Project

Work Packages Defined

Activity Definition

Outputs From Activity Definition

Output From Activity Sequencing

Project Management: PERT/CPM

PERT/CPM: Advantages

Compare and iterate Estimate

Success Strategies For Taking Your Business To The Next Level

Business Etiquettes 101

Standing Out Among Your Peers

Contracting with the private sector

What to do when you don’t win a Contract

Getting Your Foot In the Door

Positioning Your Business