The Guardian

I worked at Facebook - here’s how to fix social media’s political ads problem | Clare O’Donoghue Velikić

I know abuses have given online ads a bad name, but banning them isn’t the answer
‘As the first Facebook employee who worked on paid political marketing in Europe, I am convinced that simply banning political ads on social media fixes nothing.’ Photograph: Denis Charlet/AFP via Getty Images

Most people celebrated when Twitter announced its , and for good reason – there’s a lot wrong with the current state of political campaigning online. But as the first Facebook employee who worked on paid political marketing in Europe, I am convinced that simply banning political ads on social media fixes nothing; in my opinion, it encourages inflammatory, polarising rhetoric and drives campaign money elsewhere. I believe that digital platforms are legitimate campaign spaces, and politics could actually be improved – through increased democratic participation and civic engagement – if big tech made the efforts to fix digital political advertising, rather than just banning it. Here are

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