Audiobook5 hours
Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
Written by Daina Middleton
Narrated by Daina Middleton
Rating: 0 out of 5 stars
()
About this audiobook
Marketing in the Participation Age is based on the Intrinsic Motivation Theory that people are motivated to seek challenges, to discover new perspectives, and in doing so, the activity itself stimulates their desire to actualize their individual human potential. If a person is intrinsically motivated, they will choose to actively engage and participate and the experience will be rewarding. Social environments can be designed to facilitate and enable participation, or they can just as easily cause disruption and disinterest. This theory has been applied to psychology and education. It has never been applied to marketing because it has not been relevant to do sountil now. Living by the principles of Marketing in the Participation Age will help companies edge out their competitors, and conscientiously plan their programs to activate a set of motivational elements that work together to inspire people to join, share, take part, connect, and engage. The key to customer participation is to activate all three elements of the framework: Discover: The human desire to continually learn, and the satisfaction of becoming competent at something. In what ways are you inviting Participants to learn more about your product/brand? Empower: Inviting someone to have a meaningful contribution to the brand and/or product. Do you invite Participants to connect with the brand: provide feedback, offer tips and suggestions, and help to create the product itself? Connect: Humans love to interact with others in meaningful ways. Brands often only think of creating environments that allow Participants to connect with the brand, but do you build environments that foster relationships with others who may share the same interest?
Related to Marketing in the Participation Age
Related audiobooks
Social Business By Design: Transformative Social Media Strategies for the Connected Company Rating: 5 out of 5 stars5/5Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies Rating: 0 out of 5 stars0 ratingsThe Swipe-Right Customer Experience: How to Attract, Engage, and Keep Customers in the Digital-First World Rating: 0 out of 5 stars0 ratingsBranded!: How Retailers Engage Consumers with Social Media and Mobility Rating: 0 out of 5 stars0 ratingsEngage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Rating: 5 out of 5 stars5/5The Relationship Economy: Building Stronger Customer Connections in the Digital Age Rating: 4 out of 5 stars4/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 3 out of 5 stars3/5Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Rating: 4 out of 5 stars4/5Paid Attention: Innovative Advertising for a Digital World Rating: 3 out of 5 stars3/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Socialized!: How the Most Successful Businesses Harness the Power of Social Rating: 4 out of 5 stars4/5Reimagining Industry Growth: Strategic Partnership Strategies in an Era of Uncertainty Rating: 0 out of 5 stars0 ratingsBusiness Models for the Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing Rating: 0 out of 5 stars0 ratingsThe Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media Rating: 4 out of 5 stars4/5Digital Marketing Rating: 4 out of 5 stars4/5Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement Rating: 3 out of 5 stars3/5Beyond Advertising: Creating Value Through All Customer Touchpoints Rating: 0 out of 5 stars0 ratingsMeaningful: The Story of Ideas That Fly Rating: 4 out of 5 stars4/5The Deciding Factor: The Power of Analytics to Make Every Decision a Winner Rating: 3 out of 5 stars3/5Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition Rating: 5 out of 5 stars5/5Social Media Metrics: How to Measure and Optimize Your Marketing Investment Rating: 4 out of 5 stars4/5Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media Rating: 4 out of 5 stars4/5Break Through the Noise: The Nine Rules to Capture Global Attention Rating: 5 out of 5 stars5/5Socialnomics: How Social Media Transforms the Way We Live and Do Business Rating: 3 out of 5 stars3/5Viral Marketing Explained Rating: 4 out of 5 stars4/5The Decade Of Do: A new era for marketing and communications Rating: 0 out of 5 stars0 ratingsWhat to Ask: How to Learn What Customers Need but Don't Tell You Rating: 5 out of 5 stars5/5Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement Rating: 0 out of 5 stars0 ratings
Business For You
Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5The Warmth of Other Suns: The Epic Story of America's Great Migration Rating: 5 out of 5 stars5/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5The End of the World is Just the Beginning: Mapping the Collapse of Globalization Rating: 5 out of 5 stars5/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5Win Every Argument: The Art of Debating, Persuading, and Public Speaking Rating: 5 out of 5 stars5/5Elon Musk Rating: 5 out of 5 stars5/5Astor: The Rise and Fall of an American Fortune Rating: 4 out of 5 stars4/5Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5The Millionaire Next Door: The Surprising Secrets Of Americas Wealthy Rating: 5 out of 5 stars5/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5The Anatomy of Peace, Fourth Edition: Resolving the Heart of Conflict Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5How To Lie With Statistics Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Anthem Rating: 4 out of 5 stars4/5Essentialism by Greg McKeown - Book Summary: The Disciplined Pursuit of Less Rating: 5 out of 5 stars5/5
Reviews for Marketing in the Participation Age
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews