Direct Mail A Complete Guide - 2020 Edition
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About this ebook
Will you directly distribute to customers via your own retail location(s), organization website, social media, direct mail catalogs, etc.? What attracts them to your advertisements, direct mail, and other marketing activities? What makes direct mail the workhorse of marketing? Why incorporate direct mail into your Account Based Marketing? Who has time to research every person in a prospect organization and make a specific direct mail piece for each?
This one-of-a-kind Direct Mail self-assessment will make you the reliable Direct Mail domain authority by revealing just what you need to know to be fluent and ready for any Direct Mail challenge.
How do I reduce the effort in the Direct Mail work to be done to get problems solved? How can I ensure that plans of action include every Direct Mail task and that every Direct Mail outcome is in place? How will I save time investigating strategic and tactical options and ensuring Direct Mail costs are low? How can I deliver tailored Direct Mail advice instantly with structured going-forward plans?
There’s no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Direct Mail essentials are covered, from every angle: the Direct Mail self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Direct Mail outcomes are achieved.
Contains extensive criteria grounded in past and current successful projects and activities by experienced Direct Mail practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Direct Mail are maximized with professional results.
Your purchase includes access details to the Direct Mail self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria:
- The latest quick edition of the book in PDF
- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
- The Self-Assessment Excel Dashboard
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
- In-depth and specific Direct Mail Checklists
- Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
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Direct Mail A Complete Guide - 2020 Edition - Gerardus Blokdyk
Direct Mail
Complete Self-Assessment Guide
The guidance in this Self-Assessment is based on Direct Mail best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.
Notice of rights
You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.
All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.
The information in this book is distributed on an As Is
basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.
Trademarks
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.
Copyright © by The Art of Service
http://theartofservice.com
service@theartofservice.com
About The Art of Service
The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.
Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.
Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’
With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.
Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:
http://theartofservice.com
service@theartofservice.com
Included Resources - how to access
Included with your purchase of the book is the Direct Mail Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.
How? Simply send an email to
access@theartofservice.com
with this books’ title in the subject to get the Direct Mail Self Assessment Tool right away.
You will receive the following contents with New and Updated specific criteria:
•The latest quick edition of the book in PDF
•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
•The Self-Assessment Excel Dashboard, and...
•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
•In-depth specific Checklists covering the topic
•Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Get it now- you will be glad you did - do it now, before you forget.
Send an email to access@theartofservice.com with this books’ title in the subject to get the Direct Mail Self Assessment Tool right away.
Purpose of this Self-Assessment
This Self-Assessment has been developed to improve understanding of the requirements and elements of Direct Mail, based on best practices and standards in business process architecture, design and quality management.
It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.
The criteria of requirements and elements of Direct Mail have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.
In this format, even with limited background knowledge of Direct Mail, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.
How to use the Self-Assessment
On the following pages are a series of questions to identify to what extent your Direct Mail initiative is complete in comparison to the requirements set in standards.
To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.
1 Strongly Disagree
2 Disagree
3 Neutral
4 Agree
5 Strongly Agree
Read the question and rate it with the following in front of mind:
‘In my belief,
the answer to this question is clearly defined’.
There are two ways in which you can choose to interpret this statement;
1.how aware are you that the answer to the question is clearly defined
2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.
A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.
After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Direct Mail Scorecard on the second next page of the Self-Assessment.
Your completed Direct Mail Scorecard will give you a clear presentation of which Direct Mail areas need attention.
Direct Mail
Scorecard Example
Example of how the finalized Scorecard can look like:
Direct Mail
Scorecard
Your Scores:
BEGINNING OF THE
SELF-ASSESSMENT:
Table of Contents
About The Art of Service7
Included Resources - how to access7
Purpose of this Self-Assessment9
How to use the Self-Assessment10
Direct Mail
Scorecard Example12
Direct Mail
Scorecard13
BEGINNING OF THE
SELF-ASSESSMENT:14
CRITERION #1: RECOGNIZE15
CRITERION #2: DEFINE:26
CRITERION #3: MEASURE:41
CRITERION #4: ANALYZE:56
CRITERION #5: IMPROVE:72
CRITERION #6: CONTROL:88
CRITERION #7: SUSTAIN:100
Direct Mail and Managing Projects, Criteria for Project Managers:125
1.0 Initiating Process Group: Direct Mail126
1.1 Project Charter: Direct Mail128
1.2 Stakeholder Register: Direct Mail130
1.3 Stakeholder Analysis Matrix: Direct Mail131
2.0 Planning Process Group: Direct Mail133
2.1 Project Management Plan: Direct Mail135
2.2 Scope Management Plan: Direct Mail137
2.3 Requirements Management Plan: Direct Mail139
2.4 Requirements Documentation: Direct Mail141
2.5 Requirements Traceability Matrix: Direct Mail143
2.6 Project Scope Statement: Direct Mail145
2.7 Assumption and Constraint Log: Direct Mail147
2.8 Work Breakdown Structure: Direct Mail149
2.9 WBS Dictionary: Direct Mail151
2.10 Schedule Management Plan: Direct Mail153
2.11 Activity List: Direct Mail155
2.12 Activity Attributes: Direct Mail157
2.13 Milestone List: Direct Mail159
2.14 Network Diagram: Direct Mail161
2.15 Activity Resource Requirements: Direct Mail163
2.16 Resource Breakdown Structure: Direct Mail165
2.17 Activity Duration Estimates: Direct Mail167
2.18 Duration Estimating Worksheet: Direct Mail169
2.19 Project Schedule: Direct Mail171
2.20 Cost Management Plan: Direct Mail173
2.21 Activity Cost Estimates: Direct Mail175
2.22 Cost Estimating Worksheet: Direct