Facebook ads Q&A part II! On today’s show, I’m answering more of your Facebook ads questions, as I bring you a Part II of the Q&A episode from #156. Today I dive into the following: What to do if you’re a complete beginner with Facebook ads and wanting to advertise to your local market How to start a Facebook ads agency (from scratch) in a specific niche How to map out a simple sales funnel The simplest and most effective way to get started with Facebook ads retargeting And, I explain the updates to the bidding options in the Optimization and Delivery section of your ads set up - Lowest Cost and Target Cost. On the Show Today You’ll Learn: 8 elements of getting started with Facebook ads as a total beginner (and why it all has to start with a goal)   Why if you’re not willing to test, you shouldn’t be doing Facebook ads or paid traffic Simple ways to get started with Facebook ads retargeting How you can get case studies and testimonials as a new Facebook ads manager, even if you don’t have any paying customers yet What the updates to Facebook’s bidding options mean for you and how to navigate these changes What will happen to the cost of Facebook ads heading into the holiday and why this shouldn’t stop you from advertising!   FBA Live Announced for December 2017! I’m super pumped up to announce my upcoming live Facebook ads implementation workshop here in San Diego.   FBA Live is going to start on Thursday evening, December 7th with an opening night happy hour and then we’ll go Friday and Saturday, December 8th and 9th. As I mentioned this is an implementation workshop so we’ll be actually working on your Facebook ad campaigns together over the two days and we’ll be having conversations around strategy and areas for improvement for your campaigns.    So much has changed with Facebook ads over the last two months, let alone this year, and my goal is to have you walking away with things set up the right way and improvements made.  When you sign-up for the workshop, it will include access to or a large credit toward one of my training programs which you’ll need go through as much as you can prior to the event. The reason is, I want this workshop to have the biggest impact for you, so it’s not going to be for complete beginners.   If you’re already one of my students, you’re going to get a big-time discount off the cost of the event. Again, so that we can have the biggest impact on working with you, spots are going to be limited. I’m going to be finalizing the details over the next week but I’ve put together an early interest page so you can sign up to be the first to know when you can grab your spot. And that link is rickmulready.com/earlyinterest. I love doing these live workshops, hanging out with you for a few days and really moving your Facebook ads and business forward. Win a 30 Minute Strategy Call With Me! All you have to do is give me your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of — topics, guests, style of the show, frequency, length — any ideas you’d like to share with me, I’d love to hear them.   To share your ideas and feedback with me, you can message me on Facebook at http://rickmulready.com/messenger And, when you message me with your ideas and feedback, I’m going to pick one person at random at the end of the month to win a 30 minute strategy call with me — we could talk about Facebook ads, growing your business, online marketing strategy, growing a team — whatever you’d like to talk about. Thanks, in advance!