Article Marketing Secrets

By Jim Stephens

As we all know, products and services evolve in response to market demand, as do marketing strategies.
 
Previously, print media, radio, and television were regarded to be marketing mediums; but, with the arrival of the internet, online marketing is thriving and quickly becoming the fastest and most affordable method of spreading information practically everywhere on the planet. Internet marketing has grown in popularity as the internet evolves into a social web site with interactive communication.
 
Numerous figures indicate that in just a few years, online advertising has grown to be worth tens of billions of dollars annually. According to a survey provided by Price Waterhouse Coopers (PWC), the United States was predicted to spend 16.5 billion US dollars on online marketing.
 
According to a survey conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), spending on online advertising in the United Kingdom may surpass one billion pounds for the first time, owing to rising broadband use.
 
These data reaffirm the increasing importance of internet marketing, as David Silverman, Partner, Entertainment and Media Practice, PricewaterhouseCoopers, stated:
"These latest findings reaffirm the internet's growing importance as a channel for marketers to integrate into their overall media planning."
 
This is why businesses are continually implementing successful internet marketing methods in order to connect with their target consumers, and Article Marketing is one of the most powerful of them all. This book is dedicated to providing you with comprehensive information on article marketing. If you want to become a successful online marketer and want to differentiate yourself from your competitors by incorporating effective article marketing tactics, this book is essential reading for you. It will help you understand what article marketing is, its significance, scope, and benefits, how to develop an effective article strategy, and how to employ valuable article marketing tactics, among other things.
 
But before we go into detail, let's review what article marketing is and how it's related to viral marketing, another internet marketing phenomenon.
 

• Language: English
• Publisher: RWG Publishing
• Release date: Jan 18, 2022
• ISBN: 9791220889186

Book preview

Introduction to Article Marketing

As we all know, products and services evolve in response to market demand, as do marketing strategies.

Previously, print media, radio, and television were regarded to be marketing mediums; but, with the arrival of the internet, online marketing is thriving and quickly becoming the fastest and most affordable method of spreading information practically everywhere on the planet. Internet marketing has grown in popularity as the internet evolves into a social web site with interactive communication.

Numerous figures indicate that in just a few years, online advertising has grown to be worth tens of billions of dollars annually. According to a survey provided by Price Waterhouse Coopers (PWC), the United States was predicted to spend 16.5 billion US dollars on online marketing.

Additionally, in the United Kingdom, the Internet Advertising Bureau (IAB) indicated that internet marketing has grown to become a multi-million pound sector in recent years.

(http://www.iabuk.net/).

According to a survey conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), spending on online advertising in the United Kingdom may surpass one billion pounds for the first time, owing to rising broadband use.

These data reaffirm the increasing importance of internet marketing, as David Silverman, Partner, Entertainment and Media Practice, PricewaterhouseCoopers, stated:

These latest findings reaffirm the internet's growing importance as a channel for marketers to integrate into their overall media planning.

This is why businesses are continually implementing successful internet marketing methods in order to connect with their target consumers, and Article Marketing is one of the most powerful of them all. This book is dedicated to providing you with comprehensive information on article marketing. If you want to become a successful online marketer and want to differentiate yourself from your competitors by incorporating effective article marketing tactics, this book is essential reading for you. It will help you understand what article marketing is, its significance, scope, and benefits, how to develop an effective article strategy, and how to employ valuable article marketing tactics, among other things.

But before we go into detail, let's review what article marketing is and how it's related to viral marketing, another internet marketing phenomenon.

How Is Article Marketing Performed?

Article marketing is a type of web marketing that businesses use to sell their products and services to a targeted audience. The word article marketing is not new to us, albeit its definition has evolved significantly. Historically, article marketing was conducted only through print media, as it was the sole means of mass communication. Companies or corporations used to provide valuable content in the form of an article to big newspapers for free in order to expand their consumer base.

Newspapers then publish these pieces and include the companies' contact information with them. For instance, visa consultants may submit an article about the current visa restrictions, and the newspaper may publish the item along with the visa consultants' name and contact information.

As a result, both parties benefit.

Today, as a result of the internet revolution, article marketing has evolved into internet article marketing.

To sell their services and products