Beginner's Guide to Black Hat SEO

By Jim Stephens

If you want to earn money from a website, you must first attract visitors to the site. It's similar to having a store on the high street or in a retail mall. If no one discovers your store and enters, it makes no difference how elegant your products are or how competitive your prices are; you will never generate any sales until you begin attracting potential consumers. In the world of internet commerce, the same rules apply. No visitors to your site equates to no potential customers stepping into your physical store, resulting in no sales. As a result, you must employ strategies and approaches that will ensure that your site receives hundreds, if not thousands, of daily visitors. There are numerous ways to accomplish this, and once your firm is established, you should employ every traffic generation technique available to maximize the number of visits you receive. However, some of the quickest and most efficient techniques to persuade people to visit your sales page also need money, which you may not have accessible right now. For instance, employing Google's AdWords Pay-Per-Click internet advertising program will result in people landing on your page within hours, making it incredibly efficient in this regard. However, unless you are quite knowledgeable with AdWords, it can be an extremely expensive method of getting traffic, and the number of inexperienced internet marketers who have been severely 'burned' by their first few AdWords ads is legion. Additionally, there is another issue to consider. While online advertising programs such as AdWords remain incredibly effective, their effectiveness is dwindling as people become more aware that when they see 'Sponsored Links' on a page, they are viewing paid advertising. People in general, and internet users in particular, appear to have a growing aversion to visiting websites that employ paid advertising to market their products and services, maybe because they feel that websites that pay to advertise will always be those attempting to sell them something. Despite what those of us who manage internet-based businesses would like to believe, the majority of people do not use the internet to make purchases. They do so in order to obtain information and answers to their questions, and in most cases, they are attempting to obtain this information for free.

• Language: English
• Publisher: RWG Publishing
• Release date: Jan 20, 2022
• ISBN: 9791220889629

Book preview

Introduction

If you want to earn money from a website, you must first attract visitors to the site. It's similar to having a store on the high street or in a retail mall. If no one discovers your store and enters, it makes no difference how elegant your products are or how competitive your prices are; you will never generate any sales until you begin attracting potential consumers. In the world of internet commerce, the same rules apply. No visitors to your site equates to no potential customers stepping into your physical store, resulting in no sales. As a result, you must employ strategies and approaches that will ensure that your site receives hundreds, if not thousands, of daily visitors. There are numerous ways to accomplish this, and once your firm is established, you should employ every traffic generation technique available to maximize the number of visits you receive. However, some of the quickest and most efficient techniques to persuade people to visit your sales page also need money, which you may not have accessible right now. For instance, employing Google's AdWords Pay-Per-Click internet advertising program will result in people landing on your page within hours, making it incredibly efficient in this regard. However, unless you are quite knowledgeable with AdWords, it can be an extremely expensive method of getting traffic, and the number of inexperienced internet marketers who have been severely 'burned' by their first few AdWords ads is legion. Additionally, there is another issue to consider. While online advertising programs such as AdWords remain incredibly effective, their effectiveness is dwindling as people become more aware that when they see 'Sponsored Links' on a page, they are viewing paid advertising. People in general, and internet users in particular, appear to have a growing aversion to visiting websites that employ paid advertising to market their products and services, maybe because they feel that websites that pay to advertise will always be those attempting to sell them something. Despite what those of us who manage internet-based businesses would like to believe, the majority of people do not use the internet to make purchases. They do so in order to obtain information and answers to their questions, and in most cases, they are attempting to obtain this information for free.

When this element is considered, it seems obvious that consumers would avoid clicking on advertisements whenever feasible.

At the same time, the manner in which these information seekers seek out the information they desire is largely set in stone. They'll launch their preferred search engine, enter in the word or phrase they're looking for, and press the 'Enter' key.

This will bring up a page of search engine results, with the top 10 most popular sites connected to that phrase on the left and a few advertisements on the right.

Recent study indicates that searchers nearly always click on the top results on the left side of the page and then scroll through the top ten results to locate what they're looking for.

If consumers are unable to locate the information they are looking for this way, they may click on