MAGNUS’ MARKETING MINUTE

Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim Linnell's Elktracks Studio. Learn more at www.magnusopus.com or reach out at michael@magnusopus.com.

Whenever I teach a class on marketing, one of the questions that comes up every time is, “How do I show up higher in the search results on Google?” Fortunately, I’m pretty qualified to answer this because I’ve been doing Search Engine Optimization (SEO) for years. Unfortunately, it’s not a simple answer. For the sake of brevity, I’m going to oversimplify it a bit, but hopefully share enough information that it will still feel helpful. Wish me luck.