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MAGNUS’ MARKETING MINUTE

Last year, I wrote a series of articles about digital marketing and search engine optimization. I was surprised to learn that among the readers who appreciated those insights most were the Amish.

Although they didn’t plan on using that information themselves, they found it helpful to understand how folks were doing business, marketing and selling their products.

Today’s topic is a little bit similar; it may not apply to everyone directly, but it’s interesting to know how it’s changing the way that people do business, particularly in marketing.

When we hear the phrase “artificial intelligence” or “AI,” most of us immediately jump to movies like The Terminator or The Matrix, where the technology gets TOO smart and turns on us.

While it’s rational to have a healthy skepticism about self-learning robots, most of the time, AI is just a computer program or software. Artificial intelligence is often simply a way of making computers better problem solvers and able to do things that would normally

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