APC

MAKE IT WORK FOR YOU

Let’s face facts: there’s a decent chance AI will take your job. There’s certainly a high risk it will swallow mine. But instead of fretting over whether AI will eventually put you out of work, how about getting it to work for you?

Although tools such as GPT-3 and Midjourney are still in their infancy, there are already people and industries putting them to professional use. The extraordinary capabilities we’ve all played with in services such as ChatGPT are being used to generate business leads, spark creativity and make serious money.

Better still, you don’t need great coding skills to put these AI services to work. In the rare instance where you must use a bit of code, the AI can normally write it for you. All you really need is the imagination to think of ways in which the AI can make your work life easier.

Here, we’re going to speak with people who are using AI to make a big difference to their business. They’re not using huge supercomputers or privately developed software, but the same publicly available tools that any of us could use at very low cost. AI might be a threat, but it’s also a very real opportunity – one that’s ready to be exploited today.

The language barrier

If there’s one branch of AI that has astonished with its sheer sophistication in recent months, it’s the natural language ability of ChatGPT. Even when fed with the most basic of prompts, ChatGPT’s ability to write fluent, coherent responses has been nothing short of revelatory. Whether it’s chatting away inanely, delivering a speech on the impact of climate activism, writing a poem about giraffes in the style of William Shakespeare, or dreaming up names for a coffee shop in Paddington, there’s little the AI won’t have a decent stab at.

SEO expert Danny Richman wasn’t interested in the frivolous uses of ChatGPT. He calculated that he could put that natural language ability to productive use for a variety

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