TECH BRIEF
Of all of the big tech companies challenged by the rise of AI, Google is arguably the most vulnerable. In a future where AI tools are ubiquitous, Apple will probably still be making phones and computers. Meta will still be connecting us to our friends, and Amazon will still be selling and shipping us products.
But Google? The company’s major cash cow is advertising, which last year was responsible for 77% of the company’s $307bn revenue. And this could easily disappear if suddenly we have AI assistants scouring the web and answering questions for us.
Unsurprisingly then, Google is racing to catch up with OpenAI, the company behind ChatGPT and the creators of the most well-known AI model currently available
