DIY SEO LOL: A Hands-On Guide to More Website and Blog Traffic, and Better Leads Through Search Engine Optimization

By Collin Brewer

With search engines driving 85% of all traffic to websites, search engine optimization(SEO) is crucial to the success of your website or blog.

Is your website or blog crippling your success?

- Have you thought about abandoning your website because it "doesn't work" for you?
- Do you ever feel like you're talking to yourself when blogging?
- Are you ready to dust off the old keyboard and get to work!?

DIY SEO LOL provides website owners a ground-floor understanding of search engines that is vital to running a successful website, blog or online store. The book is a hands-on guide for website owner's looking to take their website to the next level through search engine optimization. DIY SEO LOL provides a non-technical understanding of the inner-workings of search engines, clearly explains the key points that search engines use to rate your website, and actionable steps anyone can perform to build a good relationship with search engines and grow their website.

You will learn:

- Low-level understanding of how search engines work through simple, non-technical explanations
- What search engines are looking for in a website and how to appeal to search engines
- Practical approaches to organically growing your website traffic without spending any money
- How to increase the quality of your visitors, making for easier conversion to leads and sales!
- A list of tried and true tools, services and resources recommended by industry professionals

DIY SEO LOL is designed to equip you with a strong foundation of knowledge so you know how to move forward. Armed with sound understanding and solid action steps, you can grow your online presence, drive increased traffic, attract better leads, and see increased sales!

• Language: English
• Publisher: Collin Brewer
• Release date: Jun 21, 2016

Collin Brewer

Collin Brewer started Brand Impact to help small businesses and entrepreneurs promote their brand by establishing and growing their online presence, website and blogs.

Book preview

Introduction

Since the dawn of commerce, there has been marketing. As farmers sold the fruits of their labor at local markets, they’d put their best goods at the front of their display to outshine their competitors. They were marketing whether they knew it or not, and it is this same core concept we use to practice search engine optimization everyday.

This book is dedicated to helping those willing to do what it takes to stand out among a sea of competitors.

Core Understanding

As boring as it may seem, it’s of great use to have a basic understanding of the nuts and bolts of search engines.

The Search Engine

You’ve heard the term, but for many, the term search engine is just a name we give a magical website that provides us with results to our search, but have we paused to really consider how it works?

It’s pretty simple right? We provide the search engine with our interest and get back results. First and foremost, you need to understand that search engines take a search term(query, keyword, etc.), and provide recommendations.

We aren’t going to get too technical, but it’s vitally important that we have a basic understanding of the inner-workings of search engines, so we can better cater to them, and speak their language.

The Keyword

The term keyword has carried over from the historical roots of a simpler time in the world of search engines. While there are more accurate terms for its intent, the industry has stuck with the antiquated term, so we’ll honor the industry standard here, and stick with keyword.

Keywords are simply search terms, or queries to a search engine like: - Best Coffee in Seattle -