MAGNUS’ MARKETING MINUTE

 Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim Linnell’s Elktracks Studio. Learn more at www.magnusopus.com or reach out at michael@magnusopus.com.

PR as SEO: Publicity for Robots

Last month we started a discussion about how Google rankings work. In marketing, we refer to this practice as “Search Engine Optimization,” more commonly called SEO. This series is a little more technical than previous articles, but it addresses some of the questions I commonly get asked in the marketing classes I teach.

Last month, I offered some tips and tricks around “keywords” and how the words on your page can impact how easily people can find