SEO Basics - Tips for Small Business Owners

By Thrivelearning institute Library

Whether you've created a website already or are planning to create one soon, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.

Through effective SEO tactics, you can improve your search engine rankings for important terms, gain more traffic and do more business.

Search engine optimization techniques focus on increasing the organic, or natural, traffic that you receive based on your ranking within the search engines.

If you aren't on page 1 of Google, then you are missing out on 98% of the traffic.

And traffic is what makes your business get leads, which is how you pay for your webhosting.

Most business owners are insecure and worry about how to get their sites having more traffic.

Learning how to "SEO" your own site will calm these fears - even if you pay someone else to do it for you.

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• Language: English
• Publisher: Lulu.com
• Release date: Jan 11, 2014
• ISBN: 9781304797537

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Introduction

Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.

Although there are a variety of ways to get your website found, this report focuses on Search Engine Optimization (SEO). Through effective SEO tactics, you can improve your search engine rankings for important terms, gain more traffic and do more business.

As I'm routinely asked to give SEO advice/tips, I decided to put my thoughts to paper. The resulting articles have been compiled to create this report. Because of this, you may see some overlap in the information presented.

Before I dive into the SEO tips, I'll give you my definition of both SEO and SEM. I'll also cover some of the most common SEO terms and give you explanations in plain English. This knowledge will help set the stage for everything that follows.

What Is Search Engine Optimization?

Search Engine Optimization

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(Screenshot of Google.com for the keyword phrase, denver auto repair. A - The top three ads in the shaded area are paid ads. They have been created through Google's Adwords program and are Pay-Per-Click (PPC) ads. B - As I conducted