In this episode with Seth Worby we discuss what makes Seth an authority on SEO and internet marketing, what SEO is, the 3 core things to focus on when increasing your search ranking, what effects the searchability of your website, what a "keyword" is, using "natural" or "organic" keywords within your website, getting "authoritative" sites to link to you, providing value instead of self-promoting with content on your website, how analytics play into SEO, making data drivin' decisions, the role social media plays on SEO, and the "cirlce of trust". Backed by a decade of experience in the SEM and SEO fields, Seth Worby founded Champ Internet Solutions in March 2009. A pioneering SEO strategist and web marketer, Seth’s breadth of technical and business knowledge help drive results in terms of SEO, e-commerce, marketing and integrated solutions for Champ’s clients, including many prominent restaurants and bars in Boston, MA