Seo, Web Traffic, Online Marketing Pro Tips. Increase Your Traffic and Make Money

By Łukasz Sawala

The ultimate guide to increasing traffic to your website and blog: strategies, tips and advice from an industry expert.

Are you struggling to get to the top of the search results page? Are you far away from receiving the traffic that you wish to have on your website? If so, this book is for you!

This easy to read, humorous and relevant book will teach you all the essential information you need to know to increase traffic to your website or blog, for personal or professional use.

Written to help those who run their own website, who are responsible for a company’s website or if you just want to know how to become successful in the digital industry and earn money.

This book will discuss:
• How to make money online.
• Insider strategies to increase traffic to your website or blog.
• Strategies to increase traffic from search engines and Social Media, and the newest trends that are most valuable for search engines in 2021.
• Strategies for turning around failure.
• Learn how to develop web articles that engage your readers and make them want more and more from your site.
• Discover Google’s most important algorithm launches so you can know what was, what is and what is going to be important on Google.
• Gain insights and pro tips on Google’s most important tools such as Discover, Analytics and Search Console.
• Tips on how to get the most out of your social media.
• Learn about Push notifications, Content marketing, Google Analytics 4, SEO, ads and more!

Get the website traffic you have always dreamed of and succeed online, with ENTER BOOK TITLE HERE

• Language: English
• Publisher: Łukasz Sawala
• Release date: Jul 20, 2021
• ISBN: 9781005209032

Łukasz Sawala

Lukasz is an Online Specialist with a passion for writing and increasing web traffic. During his career he worked as an editor in chief in the biggest polish online media. He was responsible for SEO, Social Media, team management and collaborating with Sales Team.He graduated with Master of Science degree Management (specialization: Marketing and Advertising) and Social Communication.

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Copyright 2021 by Lukasz Sawala

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law.

For permission requests, please email [e-mail]

Disclaimer

Although the author has made every effort to ensure to that the information in this book is correct at the time of press, the author does not assume and herby disclaim any liability to any party omissions, whether such errors or omissions result from negligence, accident, or any other cause.

INTRODUCTION

All information and advice in this book are based on over 10 years of experience working in the digital industry. The author worked for the largest media in Europe (radio, press, horizontal portals), with thousands of unique users and page views, he also created websites from scratch and achieved success. His specialization is mobile traffic.

Having read this book, do not feel discouraged if you do not find examples from your area of interest. The tips and pieces of advice are universal and can be modified to match your expectation and will work wherever you want. After the mediatorial part of the book you will find exercises which will help develop your skills.

If you already have your own website or blog, or if you are responsible for your company’s website or you just want to know how to become successful in the digital industry and be able to earn money - this book is dedicated to you. Knowledge from this book can also be helpful when you attend job interviews at marketing agencies. After reading, you will have a wide knowledge on how to make your Google Analytics account explode with an enormous number of clicks in an organic way. I will show you how to improve your strategy. You will only get verified information – not based on theory, but on practice. In addition, you’ll get a ’’help book" explaining what to do if something goes wrong.

After each chapter, there is a takeaway section with the main points to remember. You can come back to them after the lecture whenever you want, and it will be easy for you to find.

All readers of this book can contact me. If you buy this book, you will get a discount price on the full audit of your website. At the end of this book, you will find out how to access the discount. In addition, you will also get a password to my private Facebook group, where you can ask me anything and talk to other readers of this book about your problems with websites, social media, etc.

It is strictly forbidden to copy any part of this book in any form or medium.

Are you ready? Here we go!

Chapter 1

Diversification (SEO, Social Media, non obvious sources)

Here are some basic facts to start. Your website can gain traffic from different sources and the number of sources is increasing every month. One of the most basic sources of traffic in the Google Analytics tool is called DIRECT.

Direct

The easiest way to explain what this means is to say that Direct traffic arrives at your website by typing your website URL directly into Chrome or another browser. It could also be through browser bookmarks. DIRECT TRAFFIC is the most desired way to collect clicks and visits, but it can be the hardest to achieve as it has the longest strategy.

If you have direct traffic, it could mean that your website is well known, or you did a great job in marketing, so people searched for your brand. That's awesome but be ready to face the fact that since you are not a big brand you could have a problem securing direct traffic.

Here is another important point: not every click which is categorized as Direct in your Google Analytics account is actually Direct. If GA cannot recognize the true source, it will classify it in the Direct report. Some browsers can also be tricky for GA (Google does it deliberately) and the traffic which is in fact SEARCH is being classified as Direct. This can be misleading.

Search

In a natural way, we mentioned search traffic. Every time you hear someone talking about SEO (search engine optimization), that is the guy who works on increasing search traffic. Later, we will talk about how to properly establish SEO and why we do not need to listen to everything that Google is telling us.

For years, search traffic has been desired because searching online for stories was the most popular way to find information. SEO became a huge branch of the digital industry. For many it is the way of life. SEO-lovers spend all day using analytical tools and measuring positions, which are moving up and down all the time. Once upon a time, SEO was disregarded, later it became a sought after career and some Universities around the world began teaching engine optimization courses. Nowadays, it is still vital, but we ought to remember that algorithms are changing frequently, so usually knowledge from universities will not be enough.

The rules are changing due to new tools and behaviors. Did you notice how Google’s Search Page has changed in previous years? More and more frequently you get the answer