SEO For Business 2019: Step-by-Step Beginners Guide to Growth using Search Engine Optimization, Google Analytics, Adwords, and other Marketing Strategies

By Alexander Morgan

Do you want 22 PROVEN SEO strategies to improve your business? This book will tell you exactly what you need to do to attract web traffic that will convert, rank #1 on Google, and how to multiply your revenue in 30 days.

Maybe you have a great product, and you know you can make MILLIONS if you put it in front of the right people. The problem is, you don't know how. Who are these "right people"? Where do I find them? How do I convince them to purchase? How do I get myself in front of them?

Or, recently a new competitor is stealing all your customers and you have no idea why. You used to show up on the first page of search results, but now you don't. You're noticing that your revenue is starting to plateau, despite the efforts you are putting into your marketing. 

If any of this sounds familiar, this book is your solution. 

SEO isn't just a buzzword anymore. It's real strategies that you can implement, that will provide some of the greatest return on investments compared to traditional marketing campaigns. 97% of buyers are researching before they make a decision, most of which are conducted on search engines. In this very second, over 63,000 searches are being conducted on Google alone. Those are some BIG numbers, with BIG potential.

Just the fact that you typed in "SEO" and managed to find this book, already shows you how powerful search engine optimization strategies are. You NEED to put your product or services in front of interested, and ready-to-purchase consumers. SEO For Business is the only strategy guide you need to get you started, and excelling in the world of SEO. In this book, you will discover:


- Why ranking #1 on Google is NOT the secret to success
- The secret to understanding consumer behaviour and how it affects your SEO strategies
- The four pillars of any successful SEO strategy
- How to create successful link building strategies and 5 strategies you can implement right away
- Foolproof keyword research techniques so you are guaranteed to rank
- The one thing to AVOID so you don't suffer from the Google Penalty
- 22 step-by-step SEO strategies you can implement right away
- How to automate and optimize your campaigns with the top 15 recommended tools
- and much more!


Maybe you're thinking, "What the hells a Google Penalty?", or the most common excuse, "This is too complicated and I don't have enough time". Even if you've never heard of SEO before, this book is designed for you to hit the ground running. It includes immediate short-term strategies, as well as long-term strategies; any of which you can choose from depending on your time and resources. No matter how much knowledge you currently have about the subject, you will learn everything you need to know in this step-by-step guide.

So, if you want to get ahead of your competition, and discover how to optimize your business's website, sales, and marketing campaigns, go buy this book now. Just click the "Buy now" button, get comfy, and start reading.

• Language: English
• Publisher: Alexander Morgan
• Release date: May 1, 2019
• ISBN: 9781393203346

Book preview

SEO for Business 2019

Step-by-Step Beginners Guide to Growth using Search Engine Optimization, Google Analytics, Adwords, and other Marketing Strategies

By Alexander Morgan

Copyright © Alexander Morgan, 2018

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Alexander Morgan asserts the moral right to be identified as the author of this work.

Alexander Morgan has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

First edition

Table of Contents

The SEO Process

Five Reasons Why Your Business Seriously Needs SEO

1. SEO will increase the reach of your organization

2. SEO helps you build your organization’s credibility

3. It is excellent for branding and visibility

4. You get the best return on investment (ROI) in advertising

5. You get great insights into your customer’s behavior

What Does SEO Mean?

The Increasing Value of SEO

How People’s Habits and Interactions with Search Engines Have Changed

Google and SEO

Understanding Direct Search Terms

Why Does My Website Need SEO?

How Can I Leverage SEO to Attract Customers to My Website?

Investing in SEO

What is a Search Engine?

Ranking in a Search Engine

The Convenience of a Search Engine

How Do I Compare Search Engines?

Which Search Engines Are Most Popular?

Understanding Search Engine Bias

Customizing Your Search Engine Results

Where Does a Search Engine Search?

The Search Process

Crawling and indexing web pages (Information capture)

Displaying search results

Appearing in a Search Result

Determining Relevance and Popularity

Google Recommendations for Better Search Engine Rankings

Limitations of Search Engines

Challenges of indexing and crawling

Challenges of matching search queries to content

Outcomes of a Study on SEO and Clicks for Top Rankings

SEO Campaign Strategy

The 4 Driving Factors of Your SEO Strategy

1. Your target market

2. Expansion of search engines

3. Increase of mobile usage

4. The way your visitor is searching

How is Your Visitor Searching?

Know (Information)

Do (Actions)

Go (Navigation)

Case Study : An E-commerce Website

Step 1: Understand Your Objectives

Your goal

Your website

Your industry

Target audience

Step 2: Identify Your Problems & Limitations

Step 3: How Can You Provide Value?

Competitor analysis

Keyword research

Step 4: Identify The Appropriate Campaigns

Step 5: Measure Success and Make Changes

Technical Analysis

Robots.txt

XML Sitemap

Page Speed

URL Structure

Content Analysis

Link & Citation Analysis

Mobile Analysis

Ecommerce Analysis

Understanding Search Intent

An Introduction to Keyword Research

Focus on the right kind of visitors

Assessing the value of keywords

Use long tail keywords, they convert better

Keyword Research

Google Adwords Keyword Planner

Niche Topics

More Free Keyword Research Tools

1. Google Trends

2. Answer the Public

3. Google Correlate

4. Keywords Everywhere

Link Building For Your Website

Building Link Relevance

Building Link Authority

Building Trust

How is Value Assigned to Links?

1. External linking

2. Anchor text

3. Geographic Location

4. Popularity & Relevancy

5. Social Sharing

6. TrustRank

7. PageRank

How to Create a Link Building Campaign

Step 1: Set your goals

Step 2: Identify your resources and current position

Step 3: Perform a competitor and niche analysis

Step 4: Perform a link analysis

Step 5: Identify your target audience

Step 6: Implement a link building strategy

Black Hat SEO

White Hat SEO

Strategy #1: Design a SEO-Friendly URL Address

HyperText Transfer Protocol

The Domain Name

Domain Name Extensions

Sub-directories

Page Names

Strategy #2: Improve Your Website Architecture

Advantages of Having Robots Tags and Files

Robots.txt Files

Robots Meta Tags

Strategy #3: Improve Your HTML Code

Meta Description

Title tag

Breadcrumbs

Strategy #4: Make your website mobile friendly

Responsive Web Design

Strategy #5: Design a Landing Page

Optimize your landing page

Strategy #6: Undertake a total SEO Site Audit

Strategy #7: Optimize Your Images

Strategy #8: Create Infographics To Drive Traffic

Step 1: Gather your statistics

Step 2: Create the infographic

Step 3: Write a related post or content

Step 4: Submit to directories

Strategy #9: Create Fresh Content & Offer Resources

How To Create Your Content

Strategy #10: Optimize for Google’s RankBrain

Keyword stuffing

Email Outreach

Step 1: Find targets who will share your links

Step 2: Find their contact information

Step 3: Ensure you have great content on your links

Step 4: Send them a personalized message

Step 5: Remember to Follow Up

Tip: Use Boomerang

Strategy # 11: Broken Link Reclamation

Strategy #12: Advanced Broken Link Reclamation

Strategy #13: Resource Pages

Step 1: Find resource pages

Step 2: Assess the value

Step 3: Identify appropriate content

Step 4: Email outreach

Strategy #14: Expired Domains

Strategy #15: The Skyscraper Technique

Strategy #16: Utilize Social Media

Content Marketing and SEO

Content Marketing is Based on Keywords

Tips for Successful Content Marketing

Three Stages of Content Marketing: Awareness, Consideration and Decision - Making

Stage 1: Awareness

Stage 2: Consideration

Stage 3: Decision-Making

Strategy #17: Create Blog Posts

Strategy #18: Guest Blogging

Strategy #19: Commenting on Blog Posts

Strategy #20: Video Marketing

Strategy #21: Value Based Advertisements

Strategy #22: Paid Search Campaigns

Be Patient With Your Campaigns

1. Keyword Ideas from Answers the Public

2. SEO and Website Analysis Tool: Woorank

3. Perform Your Competitor Analysis with Detailed.com

4. Ridiculous SEO Intelligence using CanIRank

5. Get Fresh Keywords from Seed Keywords

6. Find Your Competitors’ Best Keywords with SEM Rush

7. All Things Link Related with Seo-Spyglass

8. Backlinks, Site Traffic and More with Ahrefs

9. SEO Website Analysis with Seobility

10. SEO X-Ray Vision with BROWSEO

11. Google Search Engine Console

12. Data from the Web with Keywords Everywhere

13. Get Keywords from Reddit with Keyworddit

14. Google Analytics

15. The WordPress SEO Plugin - Yoast

16. Monitor Social Media with Mention or Brand 24

Traffic

Search Engine Specific Metrics

Ranking

Conversions

Popular Analytic Tools

Mozpro

Adobe Marketing Cloud

Google Analytics (Free)

AWStats (Free)

Swydo

SEO Audit Resources

Technical SEO Audit (via Webris)

Content & Page SEO Audit (via GotchSEO)

Link Analysis (via Distilled)

Ecommerce SEO Audit (via BigCommerce)

Citation Analysis (via Rank Watch)

Mobile SEO Audit (via Moz)

Link Building Resources

Finding emails from a domain name (Via Voila Norbert)

Finding emails of a certain target (via Hunter.io)

Broken Link Scraper (via Screaming Frog)

Open, Copy or Bookmark Multiple links at a time

Link Building Email Outreach Template

––––––––

1 The World of SEO

Think about the last time you had a question. It might have been something like, Where should I go to eat for lunch today?, Do you know the current exchange rate for Australian to USD?, What is a female deer called? or What’s the weather like next month in Tokyo?. No matter your question, the likelihood is that you either did one of the following:

●  Asked the closest person to you

●  Pulled out your Iphone, maybe tried to ask Siri

●  Opened up your browser on your phone or computer and typed in your question

●  Just ignored the fact you needed to answer a question, and just kept going about your life.

It’s interesting because if you asked a person, and they didn’t have the answer, they would have probably turned to their phone or computer, and searched for the answer for you. Our generation simply doesn’t have the time to go research and find the answers ourselves. We want someone to give it to us. We want an easy way to find these answers, presented to us in a list, and all we have to do is decide which one is the most appropriate.

Millions of people get online each day for different reasons. It is said that over 75% of online experiences start with a search engine. These users are searching for services and products to buy, news and information to read, or social media and blogs to engage with others on.

You have people who are ready to buy, and looking for answers!

But where are YOU?

If you are a business, a service, or just someone who can provide value to any of these eager consumers, you want to be IN FRONT OF THEIR FACES, and at the top of these search results! Latest statistics show that the first five listings of a Google search results page receive 67% of all clicks. That means, if you aren’t at the top of this list, the likelihood of you gaining that new visitor has drastically decreased.

This brings us to the wonderfully exciting, incredible, but confusing world of SEO. SEO stands for Search Engine Optimization. It’s a way to provide your website, organization, or blog with the kind of exposure that you need. Online digital marketing campaigns such as SEO will open doors for you to greater opportunities and access to more customers than any other traditional marketing campaign—but at a much, much lower