A New Way to Think: Your Guide to Superior Management Effectiveness

Written by Roger L. Martin

Narrated by Stephen R. Thorne

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"-a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again-with greater enthusiasm.

Martin took a fresh, critical approach to helping. When company leaders came to him with fundamental questions-How do you decide where to play and how to win? What is the key to shaping and changing corporate culture? How can you design a successful, sustainable innovation process?-his first response was to break the spell of the current model with a memo articulating a new way to think about the problem at hand and a more powerful and effective way to overcome it.

Over time, these ideas worked their way into Martin's many Harvard Business Review articles. Now, for the first time, they appear together in A New Way to Think. With his trademark incisive intellect and clarity, Martin covers the entire breadth of the management landscape-illuminating the true nature of competition, explaining how company success revolves around customers, revealing how strategy and execution are really the same thing, and much more.

• Language: English
• Publisher: Ascent Audio
• Release date: May 10, 2022
• ISBN: 9781663718624

Reviews for A New Way to Think

[Yanay Zohar · Rating: 5 out of 5 stars]

Brilliant and useful. Well worth a read.
Added to my re-read list

[Chris Bergeron · Rating: 5 out of 5 stars]

Rogers books are great resources, wish I discovered his work a lot earlier, better late than never. I have all the hard copies of every book I’ve listened to of his. If you’re wondering if you should listen to it or not, it will cost you more not to than to put your head phones on for a few hours.

[Jerkmaica Jerkmaica · Rating: 5 out of 5 stars]

Fantastic models that act as a guiding path to strategy