Summary of Martin Lindstorm's Buyology

By IRB Media

Please note: This is a companion version & not the original book.

Book Preview:#1 In a study conducted by the Center for NeuroImaging Sciences in London, England, and the University of Pennsylvania, participants who were nonsmokers were asked to smoke a whole pack of cigarettes in just one hour. The participants who were smokers were then asked to smoke a whole pack of cigarettes in just one hour as well.

#2 Despite the fact that smoking causes lung cancer, heart disease, emphysema, and a host of other illnesses, people continue to smoke because they believe it can help with their mental health.

#3 The author set out to investigate some of the biggest puzzles and issues facing consumers, businesses, advertisers, and governments today.

#4 The experiment consisted of Marlene, a smoker, lying in a brain scanner while images of cigarette warning labels were shown to her. She was then asked to rate her desire to smoke during each image.

• Language: English
• Publisher: IRB Media
• Release date: Feb 11, 2022
• ISBN: 9781669346685

IRB Media

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Insights on Martin Lindstrom's Buyology

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 5

Insights from Chapter 6

Insights from Chapter 7

Insights from Chapter 8

Insights from Chapter 9

Insights from Chapter 10

Insights from Chapter 11

Insights from Chapter 1

#1

In a study conducted by the Center for NeuroImaging Sciences in London, England, and the University of Pennsylvania, participants who were nonsmokers were asked to smoke a whole pack of cigarettes in just one hour. The participants who were smokers were then asked to smoke a whole pack of cigarettes in just one hour as well.

#2

Despite the fact that smoking causes lung cancer, heart disease, emphysema, and a host of other illnesses, people continue to smoke because they believe it can help with their mental health.

#3

The author set out to investigate some of the biggest puzzles and issues facing consumers, businesses, advertisers, and governments today.

#4

The experiment consisted of Marlene, a