The Atlantic

Why So Many Smart People Aren’t Happy

It’s a paradox: Shouldn’t the most accomplished be well equipped to make choices that maximize life satisfaction?
Source: Siu Chiu / Reuters

There are three things, once one’s basic needs are satisfied, that academic literature points to as the ingredients for happiness: having meaningful social relationships, being good at whatever it is one spends one’s days doing, and having the freedom to make life decisions independently.

But research into happiness has also yielded something a little less obvious: Being better educated, richer, or more accomplished doesn’t do much to predict whether someone will be happy. In fact, it might mean someone is less likely to be satisfied with life.

That second finding is the puzzle that Raj Raghunathan, a professor of marketing at The University of Texas at Austin’s McCombs School of Business, tries to make sense of in his recent book, If You’re So Smart, Why Aren’t You Happy? Raghunathan’s writing does fall under the category of self-help (with all of the pep talks and progress worksheets that that entails), but his commitment to scientific research serves as ballast for the genre’s glib tendencies.

I recently spoke to Raghunathan about his book. The interview that follows has been edited and condensed for the sake of clarity.


Joe Pinsker: One of the premises of your book is that people may have a sense of what will make them happy, but they approach those things in ways that don’t maximize happiness. Could you provide an example of that disconnect?

If you take the need for mastery—the need for competence—there are two broad approaches that one can take to becoming very good at something.

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