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Not Another Pair of Shoes: Building Your Brand's Story and Purpose
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There are hundreds of shoes out there on the market, but there are only a few that we care about, and we like to wear. The reason we prefer some shoes over others is for different reasons. The same applies to brands. In a noisy world, it's harder to stand out and differentiate your brand.
In this book, Alexander Novicov talks about creatin
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Not Another Pair of Shoes - Alexander Novicov
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