frankie Magazine

the science of shopping

How much stuff is too much stuff? If you’ve ever moved out of a four-bedroom house, you’ll know the answer: there’s no such thing.

Stuff just accumulates. In strict accordance with Newtonian physics, it expands to fill all available space. Once upon a time, each individual thing meant something, or had some purpose, but now they just flow together into a homogenous river of… well, stuff. Old clothes, files, folders, paperclips, boxes marked ‘Misc’, childhood toys, kitschy souvenirs, shoes, forgotten MP3 players, charger cables that charge things you can’t find now but might one day, photo albums, books and the accumulated weight of thousands of small somethings.

So what do we do with all this stuff? Well, what we don’t us.

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