How to Capture Ideas and Create Compelling Content: An A-to-Z Approach

By Rich Finlinson

Three critical questions to ask as you begin.

Five ways to capture ideas.

Seven keys to create compelling content.

Inifinitely better results.

• Language: English
• Publisher: BookBaby
• Release date: Jul 3, 2017
• ISBN: 9781543902259

Book preview

Advance Praise for

How to Capture Ideas and Create Compelling Content

Authentic and compelling content is the lifeblood of every business today (and the ability to create great content is an asset to every executive and entrepreneur). Rich Finlinson’s book is well timed and gives specific and actionable ideas that every aspiring content creator can use.

—Cheryl D. Snapp Conner, author of Beyond PR, Communicate Like a Champ in the Digital Age

"This book contains pure, refined, golden ideas that are

clear and useful."

—Scott C. Hammond, author Lessons of the Lost: Finding Hope and Resilience in Work, Life, and the Wilderness.

© 2016 Rich Finlinson All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. ISBN (Print) 978-1-54390-224-2 (Ebook) 978-1-54390-225-9

To Edna and Dick

Table of Contents

Introduction: How to Get the Most out of This Book

Chapter One: Three Questions to Get Started

Chapter Two: Five Ways to Capture Ideas

Chapter Three: Seven Keys to Create Compelling Content

Appendix A: An A-to-Z Approach

Appendix Z: 411 A-to-Z Verbs

About the Author

How to Get the Most out of This Book

Ideas are fleeting. Like fall leaves, spring daffodils, and summer sunsets, some of the best are with us for only a few moments and then are forever lost. Unless you capture them. With an alphabet of ways to capture ideas, ask key questions, and turn those fleeting images and ideas into compelling content, you hold in your hands specific and actionable plans that will kindle effective communication.

If you’ve ever thought, That’s a great idea . . . wish I’d thought of it, or, I’m not sure how to approach