‘Almost like election night’: behind the scenes of Spotify Wrapped

There’s a flurry of activities inside Spotify’s New York City’s offices in the Financial District. “It’s almost like election night,” Louisa Ferguson, Spotify’s global head of marketing experience says, referring to a bustling newsroom. At the same time, she feels like Santa Claus putting presents under a tree. “Honestly, it’s a pretty apt analogy,” she says on a brief respite during what constitutes her busiest day of the year. “It’s really like we created this gift of music and then we get to deliver it to everyone.”