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I’m sure I was told by a parent, or someone, something along the lines of: “Don’t make a fuss. Don’t cry.” But not crying is when the problems start. Better to express sadness than to suppress. BOYS DO CRY — reimagining The Cure’s hit Boys Don’t Cry

Time in current role/time at the company: 5 years How would you describe what the company does? The humans at Carat deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging

The arrival of COVID-19, and restrictions on physical movement, has been both an opportunity and a curse. Less time getting ready for the office. More “me” time. Home-office melded into one and agencies are reporting big savings in real estate costs.

Performance agency Alley was referred to Nunn, which positions itself as the largest independent media agency in Australia, by a mutual senior media contact familiar with the expansion goals of both businesses. Founder Matt Nunn on Alley CEO Nick Lav

Leni, aged 11, spent his Christmas money on clothes for his avatar rather than himself. He plays games within the platform Roblox, like Bedwars, and hangs out with his mates. He lives in both worlds now, the real one and the meta one. The difference

Influencer marketing is growing globally at a rapid pace, according to Collabstr’s ‘2022 Influencer Marketing Report’ the market grew 42% year-on-year globally in 2021 and it’s projected this will grow to a US$15 billion market by the end of 2022. Th

AnalogFolk launched in 2008 when the founders spotted a gap in how brands and businesses were marketing themselves. At that stage few people, let alone agencies, had fully grasped the opportunity of merging digital solutions with the real world. Toda

Mandie van der Merwe didn’t always intend on joining the advertising industry but was immediately hooked when she landed her first role as an intern. The South-African born creative began her career at Ogilvy in 1999. Since then, she has climbed to t

Amid a technology sector under scrutiny and a pandemic throwing up disruptions, the Yahoo team has been growing its footprint and has its eye on further growth. Led by Pual Sigaloff, the Australia and New Zealand team has 150 members in its offices a

JW: Nick Kyrigos crushes a ball in his hand and we’re asked to decide what this ad calls for by scanning one of three clunkily placed Uber Eats products via a QR code. If you were quick enough (I wasn’t) to scan a code, you’re in for a treat. The con

JW: ‘Meer mortal’ Matt Damon wants us to peer over the edge and ‘embrace the moment and commit’ to Crypto.com because ‘Fortune favours the brave’. Ugh. I can’t stand ads like this. It’s overly pompous and quite frankly misleading. As Bitcoin’s value

JW: I loved this ad. I’m guessing the proposition was some version of “For whatever the world throws at you” which could lead to a dull product demo. Instead the vignettes are fun and get more and more surprising the further you watch. It’s underpinn

JW: In this ad unwrapping a Drumstick transports you to a pastel coloured summer pool party complete with party judge and lady tradie (for no apparent reason). Whilst the pool party itself looks fun, and it’s the perfect time of year to run the ad, I