Performance agency Alley was referred to Nunn, which positions itself as the largest independent media agency in Australia, by a mutual senior media contact familiar with the expansion goals of both businesses.
Founder Matt Nunn on Alley CEO Nick Lavidge: “We clicked right away on a strategic level, but more significantly, we had common corporate, people, and personal values, which are the bedrock of any purchase.”
What followed was an exhaustive strategic, people, and financial due diligence process over months
Matt Nunn: “We found the process to be very seamless, open, and comprehensive from both parties due to the emphasis we make on strategic fit prior to financial negotiations.
“The first
