Why did you start this company?
nalogFolk launched in 2008 when the founders spotted a gap in how brands and businesses were marketing themselves. At that stage few people, let alone agencies, had fully grasped the opportunity of merging digital solutions with the real world. Today, it’s widespread, but then, we were true pioneers in this space. The mission of fusing creativity and technology together in a way that no, or at least few, agency networks have done really well, still drives us. AnalogFolk Sydney was only the second office to launch globally after London in 2011 (there are now seven offices) with a foundation client, Yellowtail Wines, as global digital and social lead agency on the account. As for our name AnalogFolk, well, it's always been a bit of a conversation starter! Basically, it was born from the truth that computers are digital, yet humans are analog with needs, wants and desires. We use creativity and smarts
