Bold: How to Be Brave in Business and Win
Written by Shaun Smith and Andy Milligan
Narrated by Matthew Lloyd Davies
5/5
()
About this audiobook
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
Winner of the E-book category of the CMI Management Book of the Year Awards (2011/12), Bold puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else—in other words, being bold in thought, bold in execution and bold in measuring their success in new ways—pays off.
Shaun Smith
Shaun Smith is founder and partner in the consulting firm Smith+Co which works with brands around the world. A thought leader on the subject of customer experience strategy, he has appeared often on CNBC's "Ask the Expert" program.
Related to Bold
Related audiobooks
The Power of Why: Breaking Out In a Competitive Marketplace Rating: 4 out of 5 stars4/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Secrets of Next-Level Entrepreneurs: 11 Powerful Lessons to Thrive in Business and Lead a Balanced Life Rating: 5 out of 5 stars5/5Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World Rating: 5 out of 5 stars5/5The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company Rating: 4 out of 5 stars4/5Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Rating: 4 out of 5 stars4/5Continuous Branding: For Service-based Organisations Ambitious to Grow Rating: 5 out of 5 stars5/5What to Ask: How to Learn What Customers Need but Don't Tell You Rating: 5 out of 5 stars5/5What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Rating: 4 out of 5 stars4/5Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Rating: 3 out of 5 stars3/5Innovation Capital: How to Compete - and Win - Like the World's Most Innovative Leaders Rating: 5 out of 5 stars5/5The Self-Made Billionaire Effect: How Extreme Producers Create Massive Value Rating: 4 out of 5 stars4/5Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most Rating: 4 out of 5 stars4/5Be the Go-To Rating: 5 out of 5 stars5/5Your Creative Mind: How to Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies Rating: 4 out of 5 stars4/5The One-Percent Edge: Small Changes That Guarantee Relevance and Build Sustainable Success Rating: 5 out of 5 stars5/5How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth Rating: 0 out of 5 stars0 ratingsMomentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5From Individual to Empire: A Guide to Building an Authentic and Powerful Brand Rating: 5 out of 5 stars5/5Uncopyable: How to Create an Unfair Advantage over Your Competition Rating: 4 out of 5 stars4/5The Long-Distance Team: Designing Your Team for Everyone's Success Rating: 0 out of 5 stars0 ratingsSELLOSOPHY: The Art and Science Behind B2B Sales and Business Development Rating: 5 out of 5 stars5/5Brands Don't Win: How Transcenders Change the Game Rating: 0 out of 5 stars0 ratingsThe Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar Rating: 0 out of 5 stars0 ratingsStealing Genius: The Seven Levels of Adaptive Innovation Rating: 5 out of 5 stars5/5Influencer Marketing Strategy: How to Create Successful Influencer Marketing Rating: 0 out of 5 stars0 ratingsGet Big Fast and Do More Good: Start Your Business, Make It Huge, and Change the World Rating: 5 out of 5 stars5/5You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratings
Business For You
Rich Dad Poor Dad: What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! Rating: 5 out of 5 stars5/5Becoming Bulletproof: Protect Yourself, Read People, Influence Situations, and Live Fearlessly Rating: 5 out of 5 stars5/5Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind Rating: 4 out of 5 stars4/5Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot Rating: 4 out of 5 stars4/5How To Win Friends And Influence People Rating: 4 out of 5 stars4/5Getting to Yes: How to Negotiate Agreement Without Giving In Rating: 4 out of 5 stars4/5Seeing What Others Don't: The Remarkable Ways We Gain Insights Rating: 4 out of 5 stars4/5Extreme Ownership: How U.S. Navy SEALs Lead and Win Rating: 5 out of 5 stars5/5Silva Mind Control Method Of Mental Dynamics Rating: 5 out of 5 stars5/5How To Lie With Statistics Rating: 4 out of 5 stars4/5The Artist's Way at Work: Riding the Dragon: Twelve Weeks to Creative Freedom Rating: 4 out of 5 stars4/5The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed) Rating: 5 out of 5 stars5/5Algorithms to Live By: The Computer Science of Human Decisions Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Rating: 5 out of 5 stars5/5Essentialism by Greg McKeown - Book Summary: The Disciplined Pursuit of Less Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5The TenX Rule: The Only Difference Between Success and Failure Rating: 5 out of 5 stars5/5The Sociopath Next Door: The Ruthless Versus the Rest of Us Rating: 4 out of 5 stars4/5The Art of Happiness: A Handbook for Living Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5You Will Own Nothing: Your War with a New Financial World Order and How to Fight Back Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5The Anatomy of Peace, Fourth Edition: Resolving the Heart of Conflict Rating: 5 out of 5 stars5/5Getting Things Done: The Art of Stress-Free Productivity Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Elon Musk Rating: 5 out of 5 stars5/5
Reviews for Bold
1 rating0 reviews