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    Brands grow in broad Daylight

    Apr 01, 2019 3 minutes
    WORDS BY MARIAM CHEIK-HUSSEIN

    How did your business come about?

    After enjoying great kudos for launching the Nikkei Asian Review and producing the Qantas ‘Feels like Home’ campaign, we were approached by specialist PR firm Icon Communications to see if we could work together to bring a new agency offering to the somewhat tired and stagnant world of advertising and marketing.

    Having come from a successful business communications point of view, Chris Gray, Daylight Agency MD, was impressed by our big picture thinking and felt there was an exciting opportunity in the marketplace

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