The advertising industry is facing disruption. The pandemic precipitated a tech revolution, resulting in a significant attitudinal change in the minds of working from home employees. At the same time, there has been a hasty rush towards automation, from programmatic ad buying to third-party automation software.
There have also been significant societal shifts. Remote working and flexible work hours has changed employee expectations. This has forced companies to adapt their company culture and employee motivation.
The demand for efficiencies, has meanwhile, seen a need for more collaboration across sectors but has brought with it the conflicting demands of redundancies and an expertise shortage.
Against this background, NZ Marketing put a series of questions to Publicis Groupe CEO, ANZ, Michael Rebelo.
1. HOW HAS PUBLICIS GROUPE EVOLVED IN THE PAST TWO YEARS INTERNATIONALLY AND IN AUSTRALIA AND NEW ZEALAND?
Our transformation as
