The evolution of the advertising industry is constant. For years now, the big multinationals have bought, merged and sold agencies like chess pieces on a chess board. At some time in our career, we’ve probably all been a benefactor or a victim of these seemingly random moves.
The latest evolution in New Zealand is from one of the ‘big boys’ of the consultancy world, Accenture, who along with KPMG and Deloitte have for some time been increasingly looking to acquisitions in their quest to move down the food chain and into the execution sandpit where agencies have traditionally played, presumably to bolster earnings and encircle their client base. The purchase of The Monkeys by Accenture in 2017 and the subsequent opening of
