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    From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
    From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
    From Individual to Empire: A Guide to Building an Authentic and Powerful Brand
    Audiobook5 hours

    From Individual to Empire: A Guide to Building an Authentic and Powerful Brand

    Written by Laura Bull

    Narrated by Eleanor Caudill

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    About this audiobook

    Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful?
    It’s all about influencer branding, and Laura Bull will tell you everything you need to know.
    Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer."
    Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future.
    Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix that will have you soaring past personal branding into the very different world of influencer branding.
    This intelligent, breezy read provides tools, exercises, and additional resources that offer real-world support to tackle your own engaging, competitive, and authentic brand identity. Entertaining examples from pop culture and politics round out this book that can truly take you from individual to empire.
    A consultant and speaker, Bull has also taught disciplines in marketing and music business at multiple colleges and universities, including SMU's Temerlin Advertising Institute.
    LanguageEnglish
    PublisherGreenleaf Book Group
    Release dateJan 4, 2022
    ISBN9781632995322

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    • 4/5
      Love all the casestudies provided in the book. Very insightful