When it comes to youth culture, Tumisha Balogun wants everyone to know that not one size fits all. Too often, she says, “young people” are lumped lazily into marketable boxes – and, as a music promoter, talent manager and entrepreneur, it's a pet peeve the 26-year-old London creative has witnessed time and again. Over the past five years, Balogun has worked with everyone from Google and Spotify to Red Bull, Atlantic Records and Nike to kick against these modern marketing tendencies, amplifying a wide pool of Black British culture in the mainstream media and entertainment spaces. It culminated in the launch of Tag, her own creative agency founded with her friend and business partner, Alvin Owusu-Fordwuo, in 2019.
The grassroots venture was a response to the lack of professional opportunities for young Black and brown people at household creative
