Stealing Genius: The Seven Levels of Adaptive Innovation
Written by Steve Miller
Narrated by Steve Miller
5/5
()
About this audiobook
Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment.
Stealing Genius lays the foundation for a dramatic and long-overdue shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance.
Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer.
In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation—or Stealing Genius. How? By delivering an experience that the competition either cannot or will not attempt to copy. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer.
Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how to:
- Do more than think outside the box—you’ll build a new box completely
- Identify your “moose”, the distinctive customer/client profile for which you are hunting
- Leverage insight from daily experience, personal heroes, and organizations outside your industry to better serve your customers
- Flip the competition by doing the exact opposite of what those in your industry are currently doing
- Maximize your strategic innovation by bringing in a Stealing Genius facilitator
Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius.
Steve Miller
Robert S. Miller, better known as Steve, served as chairman and CEO of Delphi Corporation. In addition, he serves on the boards of Symantec and United Airlines. He resides near Detroit, Michigan, with his wife, Jill.
More audiobooks from Steve Miller
Foreshadows: 12 Megaclues That Jesus' Return Is Nearer Than Ever Rating: 5 out of 5 stars5/5The Turnaround Kid: What I Learned Rescuing America's Most Troubled Companies Rating: 4 out of 5 stars4/5
Related to Stealing Genius
Related audiobooks
Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most Rating: 4 out of 5 stars4/5Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs Rating: 5 out of 5 stars5/5Breakout Brands Rating: 0 out of 5 stars0 ratingsI'll Be Back: How To Get Customers To Come Back Again & Again Rating: 5 out of 5 stars5/5Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive Rating: 5 out of 5 stars5/5Igniting Customer Connections: Fire Up Your Company's Growth By Multiplying Customer Experience and Engagement Rating: 0 out of 5 stars0 ratingsVirtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely Rating: 4 out of 5 stars4/5Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability Rating: 0 out of 5 stars0 ratingsThe Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing, and Predictable Revenue Growth Rating: 0 out of 5 stars0 ratings1-Page Strategic Plan: A step-by-step guide to building a profitable and sustainable farm business Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Uncopyable: How to Create an Unfair Advantage over Your Competition Rating: 4 out of 5 stars4/5One Step Ahead: How to Dominate Your Market with Innovation Leadership Rating: 0 out of 5 stars0 ratingsThe Sales Call Survival Guide: How to Structure a Sales Call With No-Pressure Selling, That Works Rating: 0 out of 5 stars0 ratingsMind Capture (Book 1): How to Stand Out in the Age of Advertising Overload Rating: 5 out of 5 stars5/5Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Rating: 4 out of 5 stars4/5Founder Brand: Turn Your Story Into Your Competitive Advantage Rating: 5 out of 5 stars5/5How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth Rating: 0 out of 5 stars0 ratingsSELLOSOPHY: The Art and Science Behind B2B Sales and Business Development Rating: 5 out of 5 stars5/5Smart Startups: What Every Entrepreneur Needs to Know--Advice from 18 Harvard Business School Founders Rating: 0 out of 5 stars0 ratingsYou Need PR: An Approachable Guide to Public Relations for Early-Stage Companies Rating: 0 out of 5 stars0 ratingse-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online Rating: 0 out of 5 stars0 ratingsThe Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar Rating: 0 out of 5 stars0 ratingsThe Solo Thought Leader: From Solopreneur to Go-To Expert in 7 Steps Rating: 5 out of 5 stars5/5Forget The Funnel Rating: 5 out of 5 stars5/5
Strategic Planning For You
Small Business For Dummies: 5th Edition Rating: 5 out of 5 stars5/5Power and Prediction: The Disruptive Economics of Artificial Intelligence Rating: 4 out of 5 stars4/5I'll Make You an Offer You Can't Refuse: Insider Business Tips from a Former Mob Boss (NelsonFree) Rating: 5 out of 5 stars5/5Artificial Intelligence: The Insights You Need from Harvard Business Review Rating: 5 out of 5 stars5/5The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World Rating: 4 out of 5 stars4/5The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown Rating: 4 out of 5 stars4/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 5 out of 5 stars5/5SYSTEMology: Create time, reduce errors and scale your profits with proven business systems Rating: 5 out of 5 stars5/5HBR's 10 Must Reads on AI, Analytics, and the New Machine Age Rating: 5 out of 5 stars5/5The Heart of Business: Leadership Principles for the Next Era of Capitalism Rating: 5 out of 5 stars5/5Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity Rating: 5 out of 5 stars5/5New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Rating: 5 out of 5 stars5/5Creating a Business Plan For Dummies Rating: 4 out of 5 stars4/5Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Rating: 5 out of 5 stars5/5Your Creative Mind: How to Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies Rating: 4 out of 5 stars4/5Game Theory and Strategy Explained Rating: 4 out of 5 stars4/5Change or Die Rating: 4 out of 5 stars4/5Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World Rating: 5 out of 5 stars5/5Doing Agile Right: Transformation Without Chaos Rating: 4 out of 5 stars4/5Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems Rating: 4 out of 5 stars4/5Learn and Understand Business Analysis Rating: 4 out of 5 stars4/5Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment Rating: 4 out of 5 stars4/5HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) Rating: 4 out of 5 stars4/5Small Giants: Companies That Choose to Be Great Instead of Big, 10th-Anniversary Edition Rating: 4 out of 5 stars4/5The Toyota Way (Second Edition): 14 Management Principles from the World's Greatest Manufacturer Rating: 4 out of 5 stars4/5Reframing Organizations: Artistry, Choice, and Leadership, 7th Edition Rating: 5 out of 5 stars5/5Whole Mind Facilitation: How to Lead Workshops That Change People, Organizations, and the World Rating: 5 out of 5 stars5/5Strategic Analytics: The Insights You Need from Harvard Business Review Rating: 4 out of 5 stars4/5
Reviews for Stealing Genius
2 ratings0 reviews