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    If at First You Don’t Get Clients…

    Sep 19, 2023 2 minutes

    A great business idea is worth nothing, until you can find paying customers. But how?

    Here’s a start: Think like the founders of Facet. It’s an online financial advisor platform that spent years (and multiple pivots) figuring out how to get members. Now it has 18,000 of them, and brings in $35 million in annual recurring revenue.

    Facet was partly

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