Entrepreneur

Can You Sell Your Side Hustle?

Stefan Gehrig’s side hustle was doing well—and that became a dilemma.

The Melbourne, Australia-based entrepreneur had started a gym bag brand called Knkg, also known as King Kong Apparel, in 2011. It began as a side hustle that scratched an entrepreneurial itch untouched by his academic day job, then grew into his full-time business. But by 2021, he’d hit a wall: To scale up, he needed

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