March 2024

AdNews

AdNews - Australia's leading trade brand serving the advertising, marketing and media industries

AdNews1 min read
AdNews
The Editor Chris Pash (02) 9213 8284 chrispash@yaffa.com.au News Editor Ashley Regan ashleyregan@yaffa.com.au Senior Journalist Jason Pollock jasonpollock@yaffa.com.au Journalist Ruby Derrick rubyderrick@yaffa.com.au National sa
AdNews4 min read
The AdNews Agency of the Year
The AdNews Agency of the Year (sponsored by Samsung Ads) for 2023 is independent agency Howatson+Company. The agency, which scooped up seven trophies at the AdNews Agency of the Year awards, has been making waves in the less than three years since it
AdNews5 min read
Melinda Geertz Hall of Fame
Melinda Geertz, with an almost four decade career with the one agency, Leo Burnett, was inducted in the Advertising Hall of Fame at the AdNews Agency of the Year Awards Long Lunch at the SCG, Sydney. “This is recognition that I would never, in my wil
AdNews3 min read
Howatson+ Company
Howatson+Company, a young agency started in 2021, with a defining value of “care fiercely”, has been named Creative Agency of the Year. The agency’s work I’m Dying Inside: A modern period drama for Modibodi, set the benchmark for how brands should sh
AdNews2 min read
This Is Flow
This Is Flow has been named Media Agency of the Year for the second year in a row. “The agency's exceptional growth, staff retention and commitment to people stood out alongside the development of strong client solutions and strategies,” said the jud
AdNews3 min read
Howatson +Company
Howatson+Company has been named Independent Agency of the Year for the second year in a row. “This is a young agency started in 2021 whose quality of work continues,” say the judges. “And it has a commitment to remain small, not to over expand, to be
AdNews4 min read
Next&Co
The digital agency describes itself as pushing industry boundaries to define what better looks like and how it can be measured in a digital environment. The judges were impressed by the agency’s use of data and analytics to drive growth and deliver a
AdNews3 min read
Howatson+Company
The AdNews Effectiveness Award (sponsored by Google) has been won by Howatson+Company. A shout out to all marketers for great work. The judges were challenged by the high quality of submissions, saying this was one of the hardest categories to choose
AdNews2 min read
Sparro & Jack Nimble
Sparro & Jack Nimble has won AdNews Digital Agency of the Year. This is the second time for Jack Nimble, before it became part of Sparro. “In a tightly contested category, Sparro & Jack Nimble was the all-round winner with strong commercials and an e
AdNews4 min read
Flipvertising
Flipvertising for Samsung Australia by CHEP Network has won the AdNews Ad Campaign of the Year. “This campaign flipped traditional advertising on its head with a deep understanding of how to engage digital communications for a demographic that's noto
AdNews3 min read
Thinkerbell
The PR Agency of the year is Thinkerbell. “Thinkerbell presented an incredibly strong body of client work alongside people and culture programs such as a Pot Of Gold grant for employees,” the judges said. Thinkerbell describes itself as an independen
AdNews3 min read
Flipvertising by CHEP Network
The Media Campaign of the Year is Flipvertising by CHEP Network. “The campaign doubled down on digital to create a compelling contextual media buy that engaged consumers and 'flipped' the advertising rulebook,” the judges said. This campaign broke ta
AdNews2 min read
Voice Of The Sea
Voice of the Sea by Innocean for the Australian Marine Conservation Society is the winner of the Small Budget Media Campaign of the Year (Less than $500,000) - Sponsored by Audience360. “This campaign’s media approach brought to life a creative idea
AdNews3 min read
I’m Dying Inside
I'm Dying Inside is the AdNews Social Media Campaign of the Year from Howatson+Company for Modibodi. “This campaign nailed being culturally relevant to their audience while achieving great results,” the judges said. “The judges were impressed that th
AdNews3 min read
Mindshare’s Winning the Game for Kayo Sport
The AdNews Best Use of Data in Campaign Planning (Sponsored by OMA) went to Mindshare’s Winning the Game for Kayo Sport for client Streamotion. “This campaign hit the criteria on the head,” the judges said. “The judges were impressed by the strong pe
AdNews3 min read
The First Digital Nation, The Government of Tuvalu
The Adnews Best Use of Content (Sponsored by SEVEN) award has been awarded to The Monkeys, part of Accenture Song, for the campaign, The First Digital Nation, The Government of Tuvalu. “The content delivered on strategy, execution and proven results
AdNews3 min read
She’s Electric
Performance, not looks. Innocean, with client Hyundai, in a partnership with Surfing Australia, via a campaign called She’s Electric, has won the AdNews Brand Partnership Award. “This partnership recognised a fundamental problem in a male-dominated
AdNews3 min read
Hero
The AdNews Social Responsibility/Pro Bono Award has been won by HERO with the campaign Through Their Eyes, Maybelline. “This campaign’s strategy punched above its weight against what it set out to achieve, delivering admirable reach and creating tang
AdNews3 min read
Innocean for Show Up For IWD
The AdNews Diversity Award has been won by Innocean for Show Up For IWD. “Every phase of the campaign was designed to be shared, creating impressive reach and engagement metrics to deliver an important message,” said the judges. One in two men think
AdNews2 min read
The Monkeys, part of Accenture Song
The AdNews Game Changer Award (sponsored by Amazon Ads) has been won by The Monkeys, part of Accenture Song. “The Digital Nation campaign, on behalf of Tuvalu, a low-lying Pacific nation at risk of becoming the first country to be submerged by rising
AdNews2 min read
Howatson+Company
The new award, Best Use of AI, has been won by Howatson+Company with EXHIBIT A-i. “The campaign not only demonstrated the capabilities of AI through an advertising lens, but as a powerful vehicle for purpose, CSR and public policy,” the judges said.
AdNews4 min read
Howatson+Company
Employer of the Year (headcount over 75) sponsored by Samsung Ads has been won by Howatson+Company. “This agency’s retention rate, high NPS score and thoughtful investments into L&D impressed the judges as they truly felt every employee at the agency
AdNews3 min read
The Media Store
The Media Store is the winner of the AdNews Employer of the Year (headcount under 75) sponsored by Samsung Ads. “This agency demonstrated a deep understanding that people are at the core of their business, even through an agency rebuild,” the judges
AdNews3 min read
Salvos Stores
Salvos Stores is the Marketing Team of the Year, sponsored by Boomtown. “Judges were impressed with the resourcefulness of the Salvos team of just three fulltime and one part time person. And how they empowered their vision through the organisation,

AdNews

More Issues From AdNews