The AdNews Effectiveness Award (sponsored by Google) has been won by Howatson+Company.
A shout out to all marketers for great work.
The judges were challenged by the high quality of submissions, saying this was one of the hardest categories to choose an overall winner.
“The winner, Modibodi - I’m Dying Inside via Howatson+Company, showed considerable bravery and boldness,” the judges said.
“A single purpose message to a specific audience, Gen Z, and a single channel, TikTok. Described as a modern period drama, I’m Dying Inside features four housemates
