AdNews

Welcome to 2021. It took its time but we made it past the cliff-like drop in business, the contraction in media bookings, the enforced lock-downs, worry over health and the future, and which way went the mute button. The Australian industry innovated

What were your initial thoughts on the Australian Renaissance brief at hand? Our first reaction was one of excitement. Just six agencies a year get the opportunity to produce the front cover of AdNews so it felt like a real privilege. There were so

PwC’s annual Media Outlook, with the uncertainty of COVID-19, for the first time gave forecasts in three streams -- positive, gradual and negative. The CAGR (compound annual growth rate) for 2019-2024 based on a gradual recovery is 2.34%. Justin Pa

Time in current role/time at the company: Thirteen months. How would you describe what the company does? Motio is a leading place-based and location intelligence media company focused on creating memorable brand and customer experiences all over Aus

The Australian out-of-home (OOH) market was a standout in the media landscape, growing year after year while many other media sectors were challenged by structural change. Much of this growth was driven by technology, an investment in digital, replac

2 020 was a year that really challenged the outdoor industry. Brands had to rethink their outdoor spend. Outdoor media owners had to reshape their offering. Trust and transparency became critical. At VMO, we took stock. We knew the best approach was

I’ve been an ad agency principal for longer than most people working in the ad business have been alive. That scares me a bit, but it’s been a privilege to work with some great SA businesses over the years and play a small part in their success. Long

Few people can call themselves pioneers in their field but for Brendon Cook, the outgoing CEO and managing director of oOh!media, the local outdoor advertising industry wouldn’t be where it is today without him. When it comes to transformation, Cook

Home to world renowned brands and some of the industry’s brightest minds, Adelaide is a melting pot for creativity and innovation. While it may be smaller in size than its eastern seaboard counterparts, the city is home to marketing masterminds such

As soon as Hollywood actor Mark Wahlberg landed in Australia late last year, a buzz ensued in the gossip papers speculating why he was here. They reported the reason The Departed star was here — fast-tracked to two-weeks quarantine in Byron Bay — was

PC: I think at this point in the COVID-19 pandemic, we hadn’t seen quite so many UGC ads yet so I’ll look past that for a second. Coordinating kids from all over the country to perform a bespoke rendition of a rousing Aussie anthem, and finding a way

PC: Without the context of the old genie ad, this is a bit random for me. But I like the casting of the modern day genie, and the dog as the hero of the spot. That’s all I’ve got on this one. GP: I hate to say it, but Boris Johnson gazumped this cam

PC: I really like this! You’ve got to love a celebrity who doesn’t take themselves too seriously — Aussies are really good at that. It’s well scripted, well acted and well shot. The backstory of how Hugh Jackman actually owns five per cent of R.M. Wi