The Australian father of OOH
Few people can call themselves pioneers in their field but for Brendon Cook, the outgoing CEO and managing director of oOh!media, the local outdoor advertising industry wouldn’t be where it is today without him.
When it comes to transformation, Cook has been pioneering change in out-of-home (OOH) for four decades. A founding member of the industry body, the Outdoor Media Association, he was instrumental in developing the MOVE (Measurement of Outdoor Visibility and Exposure) project, a system that allowed for improved accuracy in reporting measurable outcomes to clients using OOH media.
He is also the international vice-president of global OOH industry body, Federation European Publicite Exterieur (FEPE). Cook is the first Australian to sit on the board in the organisation’s 50-year history.
Dubbed the “father” of OOH in Australia by one reader following the announcement of his departure at the start of 2020, Cook has made a significant mark in the industry during the course of his stellar career. Today, the business he founded in 1989, oOh!media, has grown to be a diversified media business worth $649 million with more than 37,000
