Following a tough second quarter, the Out of Home Media Association of Aotearoa (OOHMAA) have reported some positive news – their Q3 2020 revenue is posted at 23.2 million, up by 163 percent from Q2. While still down 35.8 percent on the same quarter in 2019, this is a strong recovery after the obstacles placed by Covid-19.
Digital revenue continues to showcase continued growth, reporting a 64.2 percent share versus static in comparison to 61.4 percent on the same period in 2019.
Natasha O’Connor, OOHMAA General Manager, tells StopPress that the uplift of the Out of Home market shows advertisers continue to recognise Out of Home as an essential part of their media schedule.
“Like every business, Out of Home was impacted by the pandemic, however, it continues to prove itself as a vital medium for advertisers to reach and impact audiences. When the industry’s revenue was impacted by Lockdown in Q2, we already had our eyes set on a new horizon, these results serve as a proof point to that,” says O’Connor.
Despite the latest national Covid-19 Level restrictions, traffic data shows main cities are currently at 93 percent of pre-Covid-19
