The quest for growth is not easy. Markets are mature, customers are fickle, competition is fierce and new entrants can be more innovative and have a lower cost to entry. Retail is essentially everywhere. To win in it is to create a memorable customer experience that anticipates their needs and behavioural shifts.
Failure to adapt leads to loss of customers or loss of margin. Whether you’re talking the convergence of the physical to digital, brand identity to product management, or creative ideation to operational optimisation, it all means retailers are
