2020: The year marketers gained better control and ROI from their digital outdoor

2 020 was a year that really challenged the outdoor industry. Brands had to rethink their outdoor spend. Outdoor media owners had to reshape their offering. Trust and transparency became critical.

At VMO, we took stock. We knew the best approach was customer centricity — putting the needs of marketers first. We wanted 2020 to be the year brands drove better return on their outdoor investment.

We identified three key areas that dramatically impact