What major shifts occurred in Out-of-Home in 2020?
From a creative point of view, the adoption of contextual Out-of-Home really ramped up last year. There are now so many data points that our digital screens can access, such as time of day, weather conditions and direct data feeds – the possibilities and opportunities to connect with audiences continue to expand. For example, Corona is sharing surf reports with city dwellers, and Watercare updates Aucklanders daily on water use.
Our recent selection as the Official Out-of-Home partner for Emirates Team New Zealand for the 36th America’s Cup resulted in live race updates being broadcast to JCDecaux’s
