Outlook

PwC’s annual Media Outlook, with the uncertainty of COVID-19, for the first time gave forecasts in three streams -- positive, gradual and negative. The CAGR (compound annual growth rate) for 2019-2024 based on a gradual recovery is 2.34%.

Justin Papps, PwC Australia partner and Media Outlook“The thing that they’ve got going for them is they’ve invested so much in the digitisation of their inventory over the last four or five years, I would hope that their bounce back is quicker than most.”