Summary of Bruce Cleveland's Traversing the Traction Gap

By IRB Media

Please note: This is a companion version & not the original book.

Book Preview: #1 This book provides you with a set of practical techniques and tactics that you can use to help your own startup, or to help you with your portfolio companies. As venture capitalists and entrepreneurs, we value the advice in this book because we have seen it work in practice.

#2 There are three stages to every startup: go-to-product, go-to-market, and go-to-scale. For the go-to-product phase, founders have a wealth of information and support. For the go-to-market phase, consultants and books abound with information that can help founders cross that chasm and begin to scale.

#3 The Wildcat team shared their findings with portfolio companies and startups, and received overwhelmingly positive responses. Many entrepreneurs asked if the team would write a book about the Traction Gap, and how to successfully navigate it.

#4 The Traction Gap Framework is a tool that helps you understand the progress of a startup. It provides a better understanding of a startup’s maturity by using its terminology, labels, and metrics.

• Language: English
• Publisher: IRB Media
• Release date: Feb 15, 2022
• ISBN: 9781669347101

IRB Media

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Book preview

Insights on Bruce Cleveland's Traversing the Traction Gap

Contents

Insights from Chapter 1

Insights from Chapter 2

Insights from Chapter 3

Insights from Chapter 4

Insights from Chapter 1

#1

This book provides you with a set of practical techniques and tactics that you can use to help your own startup, or to help you with your portfolio companies. As venture capitalists and entrepreneurs, we value the advice in this book because we have seen it work in practice.

#2

There are three stages to every startup: go-to-product, go-to-market, and go-to-scale. For the go-to-product phase, founders have a wealth of information and support. For the go-to-market phase, consultants and books abound with information that can help founders cross that chasm and begin to scale.

#3

The Wildcat team shared their findings with portfolio companies and startups, and received overwhelmingly positive responses. Many entrepreneurs asked if the team would write a book about the Traction Gap, and how to successfully navigate it.

#4

The Traction Gap Framework is a tool that helps you understand the progress of a startup. It provides a better understanding of a startup’s maturity by using its terminology, labels, and metrics.

#5

There is little correlation between the name of the round and the maturity of the startup. financing rounds don't tell anyone anything other than that the startup successfully raised capital. If we can change the entrepreneurial startup investment model, we can have a positive impact on the world economy.

#6

The majority of startups make the same mistake: they focus on creating great new products without an equally great go-to-market strategy that includes market-engineering tasks such as category creation and market validation.

#7

Market-engineering skills, such as developing powerful positioning or competitor de-positioning, and performing in-depth market research to confirm or reject proposed products and features, are crucial for a startup to succeed. Without these skills,