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A great story can sell. Consumers like to be entertained and will reward a tale well told but have an aversion to being oversold. The exception is when it’s so over the top it’s amusing. The 1980s car dealer Tony Packard “… up the Windsor Road from B

Time in current role/time at the company: 18 months as Head of Culture. How would you describe what the company does? They are here to entertain my bullshit of course. I’m a tyrant in a 6.5 kilo body that commandeers staff for a never ending cycle o

Outdoor media has resumed its place as a growth media, as Australians taste freedom from pandemic restrictions. Ad spend, as measured by media agency bookings, showed January just 2.6% behind pre-COVID 2019, according to SMI (Standard Media Index). T

Foxtel Media’s Nev Hasan had woken up at 5am on the day of this interview to watch his football team, Tottenham, thrash Newcastle 5-1 in the Premier League. Hasan, raised in North London, says football was, and remains, a big part of his life. “It’s

The pandemic changed the way commercial creativity works. Suddenly, everyone was working remotely, dialling in via Teams or Zoom, and doing several things at the same time. More machine than creative craft. That process had in the past involved a lot

is definitely built on the premise of people shadowing other people to learn. And I think that the COVID world has made that very hard. It's very hard to shadow people when you're in this removed from reality situation. I think that there's going to

Bridget Jung, chief strategy & creative officer, Ogilvy PR, and Toby Talbot, chief creative officer, Ogilvy Network ANZ: KFC Degustation, nearly two years in the making, finally became reality on April 1. The perfect launch date we thought. This cam

With a focus on providing education and training for the industry, IAB Australia has been busy overcoming the obstacles of the pandemic to continue to do this. The industry body for online advertising has grown from five senior executives to a team o

What’s your one key goal for 2022? I would love to bring everyone back together through our events and our initiatives such as the mentorship program. I am also keen to continue to grow the IAB brand and help our members and the broader industry with

The first Qantas commercial to be released since the pandemic digs deep into a longing for a return to life before the pandemic. The message: Nothing more Australian than Qantas and nothing more nostalgic than the images and sounds of the choir first