Bridget Jung, chief strategy & creative officer, Ogilvy PR, and Toby Talbot, chief creative officer, Ogilvy Network ANZ:
KFC Degustation, nearly two years in the making, finally became reality on April 1. The perfect launch date we thought.
This campaign builds on the brand’s success with Michelin Impossible in 2019 and highlights the shift in a marketing strategy from saying to doing.
In 2019 we started a conversation
