JENN THOMAS •HEAD OF MARKETING AND MEMBERSHIP
What’s your one key goal for 2022?
I would love to bring everyone back together through our events and our initiatives such as the mentorship program. I am also keen to continue to grow the IAB brand and help our members and the broader industry with at least one aspect of their digital advertising business around data, privacy, ad effectiveness and/or measurement.
What’s the hardest part of your role?
I’m torn between two priorities - growing and nurturing our large member base as well as marketing the IAB brand. The hardest part is that every week one of